Bringing UChicago impact and holiday cheer to life through holiday communications for the University of Chicago Medicine + Biological Sciences
In the spirit of the holiday, these pieces celebrate the work and generous philanthropy that propels research, education, and patient care at UChicago and the world over.
Role + Responsibilities
Develop messaging and strategy with team. Creative Direction.
Other creatives working on projects over the years:
Carla Bellido, Kate Dohner, Bethany Hubbard, Terri Tye
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2021 Digital Holiday Communication (Pandemic II)
We all have a hand in a healthier world…
Open Card
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2020 Holiday Landing Page [Pandemic I]
In a year full of challenges, we’re together even when we’re apart…
Open Card
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Wishing you peace and comfort this holiday season.
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2019 Digital Holiday Card
It’s that time of the year…
Enter winter wonderland
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2018 Digital Holiday Card
Wishing you a wonderful holiday season and a happy new year.
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Standing out in the *flurry* of holiday messages:
building a sound marketing strategy and delivering successful campaigns
Digital communications can easily get lost…especially during the holidays. However, each year these campaigns were met with overwhelming successful, with open-rates ranging from 40-70%, and click rates equally as high.
Targeting donors and prospective donors segmented by the fundraiser, each year successfully reignited gift conversations and invigorated donors around a shared mission of advancing science and medicine at UChicago.
This success was built on careful messaging. Acknowledging each recipient’s unique relationship and interests at the University, along with current events– from nursing strikes to violence on campus and around Chicago, to the pandemic and its many polarizing topics such as mask mandates and vaccines– we carefully positioned ourselves as a leader in science and medicine while also spreading holiday cheer during difficult times.