Bringing UChicago impact and holiday cheer to life through holiday communications for the University of Chicago Medicine + Biological Sciences
In the spirit of the holiday, these pieces celebrate the work and generous philanthropy that propels research, education, and patient care at UChicago and the world over.
Roles + Responsibilities
Develop messaging and strategy + lead creative development + illustration
Other creatives working on project:
Carla Bellido, Kate Dohner, Elizabeth Edwards, Bethany Hubbard, Terri Tye
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2024 Digital Holiday card
Email Message:
Together, we are on the march to forever improve human health.
Open Card
▼We are grateful to be in step with partners like you. Happy Holidays!
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2023 Digital Holiday Card
Email message:
Wishing you a happy
holiday season and new yearOpen Card
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2022 Digital Holiday Card
Email message:
What we accomplish together…Open Card
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2021 Digital Holiday Card (Pandemic II)
Email message:
We all have a hand in a healthier world…Open Card
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2020 Digital Holiday Card [Pandemic I]
Email message:
In a year full of challenges,
we’re together even when we’re apart.Open Card
▼Wishing you peace and comfort this holiday season.
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2019 Digital Holiday Card
Email message:
It’s that time of the year…
Enter winter wonderland
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2018 Digital Holiday Card
Email message:
Wishing you a wonderful holiday season and a happy new year.
Standing out in a *blizzard* of holiday messages:
when strong digital strategy + good design mix.
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Our objective was to send a warm and timely holiday message, targeting a concise list of donors/prospective donors on the shared mission of groundbreaking science + medicine at UChicago. It was paramount to consider the current environment in our messaging– from nursing strikes, to violence on campus, to a global pandemic riddled with polarizing topics–while staying true to our mission as a leader in science and medicine. Each year, I would present various directions and our entire marketing team would meet to brainstorm and develop a strategy.
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In order to truly stand out, the design needed to be something special. Each year, I led our design team in developing creative around the messaging, and executed a one-of-a-kind illustration that would be animated to engage our audience.
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Digital communications can easily be lost in the best of times. especially so during the frenzy of the holidays–– however, each year these campaigns were met with overwhelming successful: open-rates ranging from 40-70% with click rates equally as high. Each year reigniting gift conversations and invigorating donors a shared mission.