RBC Race for the Kids at the University of Chicago Medicine Comer Children’s Hospital

Role + Responsibilities

Develop successful marketing plan with team in order to hit fundraising goals and increase registration. Lead design team on annually executing dozens of emails, print assets, billboards + banners, and social media toolkits. Our team also developed a new fundraising and participant website. Introduced animation and social media into communications. Partnered with RBC in cobranding. Successfully pivoted communications to a virtual race in 2020 and 2021, surpassing our fundraising goals.

Other creatives working on projects over the years:
Carla Bellido, Elizabeth Edwards, Bethany Hubbard, Jaimie Lake, Terri Tye

Partnering with RBC in cobranding race and developing assets that align with RBC’s brand guidelines, but integrating Comer’s brand.
Developing marketing strategy with team to successfully meet our annual fundraising goal, and working on the proposal to secure RBC’s sponsorship.
Successfully led creative team in developing first ever Comer race website with fundraising functionality– from developing website prototype, ensuring University compliance, to successfully launching website enabling participants to register, fundraise, download fundraising toolkit, and track progress.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Leading creative team in developing first ever toolkit, helping to spread the word, and surpass our fundraising goal in 2020