After conducting market research the team at Pretty Lethal Designs was on a mission to create a brand that visually celebrates the natural medicinal uses of marijuana while educating customers on its holistic properties.

The brand personality needed to appear natural yet polished, using natural colors mixed with modern yet humanistic typography.

Strong hierarchy and information design with color blocks was used to help customers + bud-tenders navigate different products and strains.

Minimal sleek design articulated the craft and professionalism of the brand, appearing mature.

Natural packaging, craft paper and glass, helped visualize the natural medicinal benefits

Meet with client to review objectives

marketing team to develop creative strategy.

Develop moodboards centered around the brand strategy to provide a visual for clients [typography, color, photography]

Logo and brand exploration

Execute creative direction to create full brand identity—from researching and personalizing fonts, to developing patterns, setting color palete

Collaborate with marketing team at Pretty Lethal Designs to develop strategy and positioning based on market research. Take client vision and objectives to outline creative strategy. Develop moodboards + color directions in an effort to align vision with client. Execute identity by curating fonts, developing color palettes that help organize various cannabis strains, illustrations, and logo iterations.

Production team builds out brand standards,